The captivating town of Alba, known as the “Capital of the Langhe”, is a centre for the region’s famous gastronomy. The home of Ferrero Rocher, the finest of wines, the world-famous Piedmont hazelnut and of course the Alba white truffle. The International Alba White Truffle Fair is an annual highlight, with hunters and vendors displaying their prized finds for purchase. This medieval town center is beautifully preserved with a great atmosphere. Explore the old streets, piazza, and landmarks like the Cathedral of San Lorenzo, stopping for coffee, pastries, grappa, or chocolate along the way.